Tuesday, September 29, 2009

Processed Food Fights Back

On the TV this morning I saw an ad for a processed food industry front group with a web site called SweetScam.com.. While this is the first ad of theirs that I have seen, the organization the organization behind SweetScam , the Center for Consumer Freedom has been significantly increasing their advertising in the past five years for a number of food, alcohol and tobacco issues including efforts aimed to thwart consumer access to nutritional information for restaurant menus.

The basic premise of Sweet Scam is the old claim that all sugars are the same, all sugars are processed the same way by the human body. And anyone who says that high fructose corn syrup might be a problem, even if consumed in large quantities, is basically anti- American.

I have often imagined that instead of organic labels in the grocery store, there would be labels for chemically infused, including foods that are processed based on chemical manipulation. A special section in the otherwise organic grocery store for chemically infused foods. That would be the market responding to me! That major interests in the food industry instead choose to fight those who advocate for healthier food exposes their anxiety about being able to maintain their current position.





The web site Source Watch describes the Center for Consumer Freedom:

The Center for Consumer Freedom (CCF) (formerly called the "Guest Choice Network") is a front group for the restaurant, alcohol and tobacco industries. It runs media campaigns which oppose the efforts of scientists, doctors, health advocates, environmentalists and groups like Mothers Against Drunk Driving, calling them "the Nanny Culture -- the growing fraternity of food cops, health care enforcers, anti-meat activists, and meddling bureaucrats who 'know what's best for you.' "
http://www.sourcewatch.org/index.php?title=Center_for_Consumer_Freedom
features more in depth details of CCF campaigns and finances based on it's IRS Form 990 filings as a non-profit organization.
Sweet Scam is at http://sweetscam.com/

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