I find it hard to get my head around the idea that while massive amounts pf people pay their own money to wear corporate logos, this man gets paid to wear corporate logos...... you can fool most of the people most of the time.....
I’ll Be Your Billboard
Jason Sadler, 31, now Jason SurfrApp, is based in Jacksonville, Fla., and appears on social media wearing corporate T-shirts for a fee.
Q. How did you get the idea to have companies pay you for wearing their T-shirts?
A.
Clients at my web design firm were asking about social media, and since
most companies already have a T-shirt, I realized that would be a good
promotional vehicle. I started (web site I decline to promote) in 2009, to offer funny photo and video campaigns featuring corporate T-shirts.
How does it work?
Companies,
organizations or, really, anyone pay me to wear their T-shirt for a day
on my website and on social media like Twitter and Facebook. I have
about 40,000 Twitter followers, and more than 12,000 Facebook fans. I
also wear the shirts on videos on YouTube, Ustream and Flickr. I started
by charging an amount for each day, beginning with $1 for Jan. 1, 2009,
and $2 for the next day and so on — up to $365 for the final day of the
year. Since then I have increased the daily price.
How did you get the idea off the ground?
I contacted everyone I knew. Zappos bought the Jan. 29, 2009, slot, for $29. So far, we have had some 1,500 clients.
Do you ever stand on street corners wearing different T-shirts?
No, I work out of my house, in an office where one wall is bright yellow, to use for photo and video backdrops.
Can you make a living wearing a different T-shirt every day?
The
first year, the company earned more than $66,000, and that has grown as
IWearYourShirt.com has gotten millions of views. And I have had some
big brands, like Nissan and Starbucks, as clients. Now we are offering
campaigns with groups of people wearing a company T-shirt.
What is the downside?
Continually
thinking up videos and photos that catch people’s attention. I got
burned out and focused for a while on selling my last name online. Headsets.com,
a marketer, bought it for $45,500 in 2012, and last year SurfrApp,
where people document and share their surfing adventures, bought it for
$50,000. After each purchase, I legally changed my last name, first to
Headsetsdotcom, then SurfrApp. On Twitter and other sites my name is now
Jason SurfrApp.
Vocations asks people about their jobs. Interview conducted and condensed by Elizabeth Olson.
http://www.nytimes.com/2014/01/26/jobs/ill-be-your-billboard.html
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